At Merchant Tailor, their goal is to help reduce landfill and clean our planet and oceans of damaging waste, through the production of apparel and accessories.
Merchant Tailor is a company with design and sustainability at its heart, serving some of the biggest and most commercial brands in the world. Its team are creatives, problem solvers, and environmentalists.
Evolving from design and production backgrounds, Merchant Tailor was formed, encompassing the ever-increasing awareness of the damaged natural environment, to lead the way in providing a new solution to branded product and marketing requirements.
It is positively disruptive in the environmental approach to ‘circular economy’ initiatives. Merchant Tailor combines all aspects of our existing liner business, to provide a new way of thinking that incorporates recycling and up-cycling solutions to creditable collections.
WHY ANDRETTI UNITED AND EXTREME E ?
Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world. The five-race global voyage highlights the impact of climate change on some of the world’s most fragile ecosystems and promotes the adoption of electric vehicles to help preserve the environment and protect the planet.
With 30 percent of the planet’s CO2 emissions coming from transport, Extreme E exists to showcase the performance of electric vehicles. The competition uses a powerful mix of thrilling sports action, scientific education and storytelling to accelerate electric adoption to reduce CO2 emissions and encourage a more sustainable lifestyle.
The aim is to leave only a positive legacy behind, dependent on local needs. This initiative calls on sporting organisations to acknowledge the contribution of the sports sector to climate change and our responsibility to strive towards climate neutrality and a safer planet.
Led by Michael Andretti, Andretti Autosport holds nearly two decades of accolades across various disciplines of motorsport, including five Indianapolis 500 victories and four INDYCAR SERIES championships. The team has also been active as a competitor in the ABB Formula E Championship since the first season, with multiple racing victories and is now competing under the BMWi Andretti Motorsport banner.
United Autosports is one of the largest motorsport teams in the UK and competes globally in different sports prototype categories across the world. Based in Leeds, West Yorkshire, UK, the company is co-owned by McLaren CEO Zak Brown and former racing driver Richard Dean. The team has raced in a number of different championships, with a vast range of cars and drivers including Fernando Alonso, Juan Pablo Montoya, Lando Norris and Paul Di Resta.
Peter Hall, CEO and Founder, Merchant Tailor:
"We are delighted and privileged to be aligned with two great names in motorsport, Andretti Autosport and United Autosports. The partnership with Andretti United on the Extreme E platform, confronting and tackling environmental issues, perfectly aligns with our values at Merchant Tailor, where sustainable choices come first. We look forward to the forthcoming 2021 season, bringing a full collection of sustainably made team wear and merchandise that captures the brand’s edge but also speaks to our shared values."